Inka Gelbrich has worked at Campaign ever since she graduated. She works with her team to develop marketing campaigns that are tailored to specific target groups.

 

She started at Campaign as an intern – a pragmatic solution at the time. Campaign were the first to respond to her application and express their interest, so Inka did the same. Now there’s no time to waste – she needs to get started. In her office, she boots up the computer and checks her e-mails. Her first meeting is in 20 minutes, and tomorrow she’s heading abroad for two days – a customer visit. She speaks fluent English and lived in California for a year, returning to Germany with a Cambridge Certificate in her luggage. She started at Bertelsmann as a Business Studies student – just for six months at first.

Then she was asked if she’d like to stay for a total of twelve months. Her performance levels were good, and the offer suited her time-wise.

 

At campaign, she can take on responsibility and make independent decisions.

A good investment She wrote her diploma dissertation on the use of travel booklets as marketing tools and got herself an offer for a permanent position. “Every company needs good thinkers. We believe Inka has the talent and ability to help shape the future of the company. That’s why we pay close attention to the development of our employees,” says Head of Human Resources, Sandra Witthuhn. Inka showed the company what she could do. She flew through the Management Development Programme (MDP), a notoriously demanding multi-module course. Over the course of a year, she learned how to lead other people, how to handle conflicts, good practices for time management and rhetoric, and how to assess her own effectiveness. Campaign invested in Inka Gelbrich, and she gave back as good as she got – with outstanding performance.

Every company needs good thinkers. We believe Inka has the talent and ability to help shape the future of the company.

The promise of success

She leads her customers to adopting an international approach and works with her team to expand a large fashion label’s portfolio from three countries to thirteen. “The way I see it, Campaign combines the advantages of an independent unit with the security of a corporation. Here, I can make decisions independently and quickly rise to a position of responsibility, without ever feeling like I’m on my own. The management maintains a motivational work environment. That’s what counts for me – taking on responsibility. I want to shape the way things work, learn how to lead a team and develop my employees,” says Inka Gelbrich. She’s sitting around the table with her team, discussing figures and tasks. Employees know what she’s about and where she’s taking them. One of her customers has sent her a card with the word “Super-Inka” emblazoned on the front. She pins it on the wall behind her desk.

On her windowsill is a lucky charm – a golden waving cat. She originally intended to stay for six months – now it’s been eight years and counting.

The way I see it, Campaign combines the advantages of an independent unit with the security of a corporation. Here, I can make decisions independently and quickly rise to a position of responsibility, without ever feeling like I’m on my own.

Inka Gelbrich and her team discuss their latest tasks.

Do you want to take on responsibility and enrich our team? Apply now!