Maria Cord to Krax is the fairy godmother for loop., Campaign’s regional marketing tool. Most customers rarely have reason to call her, and the same goes for Roland M, Head of Sales for a tour operator’s branch office. In order to ensure that business flourishes, he implements professional marketing measures – with the occasional friendly advice of Maria Cord to Krax. Many of Roland M’s customers are regulars for whom he organises holidays every year – for many, one of the most important events of their year. He knows their requirements and preferences, but nevertheless has to make sure that the amount of time he has with each customer pays off for him. His office has a total of three staff, and when it comes to organising the biggest event of their year, every customer needs the full attention of Roland and his colleagues.
Planning every detail of this event for his customers is what Roland M. loves about his job. And in order to focus on this area of his business, he needs good marketing. With only two staff under him, there’s no way he can find agencies, approve layouts, place adverts, manage online channels, evaluate radio spots and lay out flyers all at the same time. But just forgetting about the marketing isn’t an option for him.
Roland M. is always on the go: there’s always something to do in his tour operating office. Since he and his small team don’t have time for marketing, he relies on loop.