Christian Saliger is a Senior Consultant. He sits in the conference room, flip chart in front of him, his customer standing next to it. “I don’t know where to begin,” say the customer. “I know we need to develop further in terms of campaign management.” This is a familiar feeling to Christian Saliger – the moment when the challenge seems greater to his customer than the opportunities it represents. He stays calm and listens.
Saliger knows the customer’s side of things from his time at Mercedes Benz and other companies, where he was in charge of campaign management for a variety of projects and fields. Setting up a digital communications structure for a company means thinking one step ahead – there’s more to it than just how things look at present.
The key to success
“Let’s look where you’re up to – what you need to do and what actually makes sense for you,” says Saliger. “We’ll start with a situation analysis. Once we’ve got that, we’ll work with you to draw up an individual plan of action. We’ll talk about marketing strategies, target groups and IT technology. The topics need to fit with one another – good interaction is the key to success.” For Christian Saliger, it’s just like an obstacle course. First comes the strategy, then the team, then the obstacle. “You might come away with a bloody nose, but constantly questioning our approaches is the only way to ensure success. Put yourself in your customers’ shoes – go through the problem backwards!” Saliger says to his customer. “What topics are they interested in, and what are the best channels of communication for reaching them?”
We’ll talk about marketing strategies, target groups and IT technology. The topics need to fit with one another – good interaction is the key to success.
Saliger travels around the country giving presentations, visiting customers and developing strategies. He’s not a salesman – he is convinced that targeting customers through traditional and digital channels is the key to success. “A comprehensive approach and in-depth discussions with our customers, eye-to-eye – that’s what it’s all about!” says Saliger. He considers ensuring true one-to-one communication to be essential. “You need to talk a lot, while also making sure that you speak to each individual person,” says Saliger. After all, every conversation is a market with an opportunity – an opportunity that cannot be missed.
He battles through the course, counts the obstacles and overcomes them, together with a great team. It’s a good race for Christian Saliger.
A comprehensive approach and in-depth discussions with our customers, eye-to-eye – that’s what it’s all about!
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