Loyalty features in detail – How to create lasting experiences
Modern customer loyalty is no accident—it is the result of intelligent features that work together perfectly.
Whether through a smart points system, playful elements, or cross-channel interactions, our loyalty solution transforms customer contacts into genuine brand experiences. Discover the most important features in detail—for greater engagement, more revenue, and increased loyalty.
Loyalty Points & Reward Systems
Our points system allows you to specifically direct customer behavior and encourage repeat purchases. With customizable rule sets, you can tailor customer interactions precisely to your needs and effectively address your target audience.
Flexibility and targeted incentivization in focus
- Set individual rules: Determine how customers can earn, redeem, or forfeit points, and define targeted exceptions.
- Reward actions purposefully: Use special promotions to encourage customer behavior by offering additional points for specific products, categories, or even locations - incentive systems.
- Create more engagement: Reward other valuable customer interactions such as newsletter sign-ups, social media likes, or customer reviews with points.
With our points system, you create clear incentives to sustainably strengthen customer loyalty and increase engagement.
Why it works:
A well-designed reward system creates real incentives and promotes repeat purchase rates. It gives your target audience a reason to sign up – and your brand a tool for lasting customer loyalty.
Incentives
repurchase rate
Customer loyalty
Gamification elements for higher customer engagement
Consumption turns into communication.
By incorporating playful elements such as daily challenges, leaderboards, or digital trading cards, you increase the frequency of interaction with your brand. Playful rewards generate positive emotions and sustainably increase customer loyalty.
Features in detail:
- Flexible customizable mechanisms
Access a wide range of mechanisms that you can modify according to your requirements to ensure a personalized and optimized experience. - Rewards to encourage
Support the desired customer behavior by honoring participation in activities with incentives such as points, discounts, or additional rewards.
Why it works:
Gamification taps into deeply rooted human incentives – progress, reward, belonging. This not only increases activity but also brand affinity.
Customer segmentation and personalized offers
Relevance is the key to loyalty.
Our engine analyzes behavioral and transactional data in real time. This allows you to communicate in a targeted manner – tailored to interests, purchasing behavior, and customer value. No more mass campaigns – instead, personalized offers.
Your advantages at a glance:
- Real-time Data Analysis: Analyze your customers' behavior and transaction data in real time to quickly respond to changes and tailor your marketing efforts.
- Targeted customer approach: Communicate individually and relevantly by creating offers that are perfectly tailored to the interests and purchasing behavior of your customers.
- Automated Personalization: Automate the creation and delivery of personalized offers and messages to minimize effort while maximizing relevance.
Why it works:
The more relevant the offer, the higher the conversion rate. You avoid scattering losses and create an experience that truly feels 'tailored to me' – and not like off-the-shelf advertising.
Status level & Tier level
Create tailored incentives for your customers
Use a flexible status management system to offer your customers differentiated benefits and foster their loyalty in the long term. With status levels that include exclusive rewards such as faster delivery, VIP events, early access, or double points, you increase engagement and create an unforgettable experience. The higher the status level, the more valuable and exclusive the customer engagement becomes.
- Flexible Status Design: Determine the number and type of status levels, as well as the duration and expiration conditions, according to your needs.
- Personalized communication: Address your customers specifically and offer exclusive benefits that match their respective status.
Why it works:
People love status – especially when it's earned. Tier levels create long-term motivation that goes beyond a single purchase.
Bronze
Silver
Gold
Omnichannel functionalities
Customer loyalty knows no bounds.
Whether in the online shop, in the app, or at the cash register – your customers experience a seamless loyalty program. A QR code on the receipt, automatic point credit after an online purchase, in-app bonuses in the store – all synchronized in a central system. Integrate your loyalty processes into all customer interactions to provide a consistent, personalized experience.
Overview of functions:
- Flexible Reward Creation: Create custom or general rewards for all channels easily and without any hassle.
- Real-time monitoring: Keep an eye on customer behavior at all times and immediately adjust your actions to achieve optimal results.
- Uniform reward systems: Ensure that your rewards, whether at the point of sale, online, or in apps, are always implemented consistently and user-friendly – and with minimal effort.
Why it works:
Consumers today naturally switch between online and offline. Those who connect both worlds create a holistic brand experience – and maximize touchpoints.
Digital Wallet Integration
Loyalty that goes along.
Integrate your loyalty card directly into Apple Wallet or Google Wallet – without needing to download an app. Customers always have their points, coupons, and tiers at their fingertips. Push notifications provide real-time information about new rewards or offers.
Features:
- Digital Cards & Coupons
Customers can securely store their digital loyalty cards and discount coupons and use them easily both online and in-store. - Push Notifications
Send targeted push notifications to your customers with offers and promotions to enhance customer loyalty and increase sales. - Location-based Promotions
Create location-based offers that are sent directly to your customers when they are near your store.
Why it works:
The easier the access, the higher the usage. Digital wallets lower the barrier to entry and improve customer loyalty – especially for impulse purchases.
Receipt recognition
Full integration even without system connectivity.
Do your customers purchase from distributors without a digital cash register system? No problem. With our AI-powered receipt recognition (OCR), they simply take a photo of the receipt – the rest happens automatically.
Features:
- No system connection required – Quick and easy integration.
- AI-powered document recognition – Scan and collect in an instant.
- Extended Reach – Customers can participate with partners without a digital cash register system.
Why it works:
You expand your loyalty reach without technical integration – thus creating a cross-brand experience.
Ready to turn your customers into true fans?