The Bertelsmann-Printing-Group subsidiary, Campaign, will be using Synertrade software for its digitalized supplier management in the future.

The first two events of Bertelsmann Campaign’s new Data-Driven Marketing Roadshow series were held on 16 and 23 November 2016 at the Frankfurt am Main and Berlin sites. With a multitude of participants and fascinating presentations, the premiere was a complete success for Campaign.

Marketing automation – a topic that is constantly gaining in importance for communications solutions. Daniel Oliver Augsten, Chief Executive Officer (CEO) of Bertelsmann Campaign, sits down for an interview to explain trends in the marketing sector as well as what strategies Campaign has to offer.

Real-world discussions about the digital world – hardly any event is better suited to this than the Digital Marketing Exposition & Conference, or dmexco for short, in Cologne.

Campaign is further expanding its direct mailing skills, announcing its investment in an inkjet printing solution from Screen. The new machinery has been in use at the Gütersloh site since August.