Direct Mail

Success-oriented direct marketing via the direct mail channel

1:1 personalisation, time and cost savings and a high rate of return are all good reasons to include direct mail with digital printing in your marketing mix.

There are lots of good reasons to choose direct mail for your customer communication.  As an effective instrument in direct marketing, highly individualized mailings can be used to acquire new customers and establish long-term relationships with existing customers. The wealth of customer data opens up valuable insights so that you can reach your segmented target group with individual offers.

Further benefits of the direct mail channel

  • Reach up to 100% of existing customers

  • 70% of all mailings are opened

  • almost 80% of all mailings are read for at least a minute

  • Average conversion rate of 3.9% 

  • Postal mailings require no opt-in

  • Convert for a longer period

High performance digital printing systems for one2one-marketing

Campaign personalises your letters, postcards and self-mailers with high-definition printing using the firm Screen’s printing systems, and thereby ensures that each of your customers can be contacted with a fully personalised message. With this printing technology Campaign is setting new records in inkjet personalisation and we enable you to have the benefits of digital printing without loss in quality compared to offset printing.

The times when special and expensive digital printing paper had to be used belong to the past. If you consider savings in materials, logistics and storage costs, capital commitment and postage, then you can often even save lots of money with digitally printed direct mail campaigns.

Automated processes in combination with the digital printing process enable you to have cycle times of 24 hours from the campaign idea to its landing on the doormat.

1:1 personalisation, time and cost savings and a high rate of return are all good reasons to include direct mail with digital printing in your marketing mix.

Campaign Management Consulting - Kai Barkowsky
I would be happy to advise you one on one!
 

Kai Barkowsky

 

Senior Sales Manager

 

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