Promotion & Engagement
Successful campaigns for shoppers and consumers that increase your sales and inspire your customers. We are your full-service partner for attractive shopper marketing campaigns.
We also offer premium customer services for an efficient and effective customer approach.
Overview of our services
Customised promotional campaigns, individually tailored to the needs of the brand
As experts in all services, we manage promotional campaigns from the initial idea through to implementation and final analysis. We not only take on the planning of the campaign and the design of associated websites and print products, but also the hosting of databases and other customised solutions. We are also happy to take care of the sourcing, storage and dispatch of individualised premiums. And, of course, our service centre answers all customer queries that arise in connection with the campaign for the end consumer.
We implement all successful mechanics in shopper marketing
We are very familiar with the various marketing activities - from traditional competitions to collection and cashback campaigns to personalisation promotions and multi-buy campaigns, we offer a wide repertoire of options.
Expert in personalisation promotions - Numerous campaigns implemented
Our years of experience allow us to realise campaigns across various media forms - whether text, photos, illustrations or videos. All content is customisable and can therefore be tailored to the customer's needs. Naturally, we also take on the associated organisational tasks such as image and text checks via blacklists and whitelists. To do this, we combine individual checks in the Service Centre with state-of-the-art AI solutions.
Cashback campaigns - secure and Bafin-compliant design
For our cashback campaigns, we rely on standardised processes for fast and secure implementation. In principle, various mechanisms are possible, including a money-back guarantee, free trial campaigns, a partial refund or even a full refund of the purchase price. The campaigns can be carried out by uploading the receipt or using an individual code.
Premium customer service: customised 1:1 communication with end customers
We attach great importance to good linguistic expression and compliance with the corporate wording of our customers, which is why we work with both linguistically trained editors and AI support.
- CRM systems: Salesforce, BSI and in-house developed
- Chatbot 24/7: maintenance and reporting
- AI support for customised texts
- Knowledge databases (e.g. AWS Wisdom)
- CR management for CRM systems
- Reporting: Tableau / Power BI / BSI Insights
Social listening: We keep a close eye on the online discourse surrounding the brand!
With the help of various social media tools that complement each other in their functionality, we set up comprehensive social media monitoring, reporting and listening.
Our current services include, for example
- Brand health checks (dashboards, daily overviews via email, etc.)
- Automated crisis or topic alerts
- Campaign monitoring / review
- Creator / brand ambassador monitoring
Depending on the customer's requirements and monitoring objectives, we can provide these services as web-based dashboards, e-mail reports or already prepared as a presentation or PDF sheet.
Community management: The community is important to us!
Interaction, exchange and togetherness.
We are committed to building and maintaining long-term, emotional and trusting relationships between the social media community and the brand.
We solve problems and answer questions in the comment columns and DM inboxes. We laugh with our community and show appreciation.
We mediate disputes, show empathy and at the same time take a stand in line with the brand values.
Do we also play a role outside our own bubble? Our ‘name’ appears outside of our own postings?
Of course, we read along, because we get involved wherever our voice is relevant.
- Facebook / TikTok / Instagram - comments and direct messages
- Building cultural connections with the brand
Customers who already trust us
Reasons that speak in our favour
Ganzheitliche Unterstützung aus einer Hand
Wir beraten gerne mit unserem professionellen Projektmanagement – von der Ideenfindung über die Konzeption bis hin zur Umsetzung.
Jahrelange Erfahrung und Expertise
Bei der Umsetzung von ca. 50 Aktionen jährlich vertrauen namhafte Kunden auf unsere langjährige Erfahrung, die Qualität unserer Lösungen und auf die vertrauensvolle Zusammenarbeit als Erfolgsfaktor!
Standardisierte Prozesse und modulare IT-Services
Wir erarbeiten maßgeschneiderte individuelle Lösungen und nutzen dabei die Chancen der Standardisierung. Für die Prozesssicherheit werden KI und modernste Technologien eingesetzt.
Identifikation
Unsere Redakteure vertreten Ihr Unternehmen professionell nach außen und unterstützen Sie mit umfassenden Social Media Services.
Reporting und Budgetkontrolle
Wir messen den Erfolg Ihrer Aktionen und haben KPIs stets im Blick. Über Festpreisangebote und Versicherungen unterstützen wir bei der Kontrolle Ihres Marketingbudgets.
Get in touch
I will be happy to advise you on your individual concerns.