But print media still plays an important role: with average conversion rates of 3.9% and a coverage of almost 100%, letters, postcards etc. are among the most successful channels in direct marketing.
But can the numerous manual steps in printing be automated?
Our Campaign print automation solution can help to transfer the systems of online channels to physical mailings, and automate the printing and sending. Manual work is reduced by up to 80%. The offline channel can be linked to existing marketing systems and is mostly activated with a few clicks. Through the connection to marketing systems, customers can be targeted with perfectly tailored offers throughout their customer journey, through both online and offline channels.