Since 2000 the marketing trade fair has grown to become the world's largest digital trade fair, with nearly 1,000 exhibitors and more than 50,000 visitors. And when the digital economy comes together for an exhibition, it would not be complete without marketing specialist Campaign's solutions in partnership with the personalisation experts at SmartFocus and Bitplaces, who stage presentations on location-based marketing solutions.
Campaign had its very own booth in Cologne this year, enabling it to provide visitors with valuable insights into every aspect of digital campaign management.
Campaign's booth was also home to the “Marketing Automation” guided tour put on by the Bundesverband Digitale Wirtschaft, the main organisation representing the interests of companies working with digital business models and those in the field of digital added value. Christian Saliger, Senior Consultant at Campaign, put on a fascinating presentation for the 25 people on the guided tour, which touched on the processes used to analyse customer data in line with data protection regulations and relevant customer insights to highly personalised modulation across all digital and physical channels of communication.
The Campaign team, which comprised experienced CRM experts, also worked with prospective clients to give them customised advice on any number of strategic and technical questions they had on digital marketing, and did a live demonstration of the tools used.
The presence of SmartFocus and Bitplaces meant two innovative companies were represented at the Campaign booth. They complemented what Campaign had to offer by presenting exciting solutions, including single customer view, digital personalisation, advanced email communication and location-based advertising with a mobile ad network.
Nik Bockmann, Head of Sales & KAM and Member of the Executive Board, said, “For us, dmexco is one of our biggest events every year and we are really happy with how things went in 2016. Our services are perfectly complemented by the solutions offered by our partners, SmartFocus and Bitplaces, which meant we were able to provide prospective clients with holistic solutions to issues relating to data-driven marketing, which in turn generated an extremely positive response.”