Campaign chooses Synertrade for the digitalization of its supplier management

The Bertelsmann-Printing-Group subsidiary, Campaign, will be using Synertrade software for its digitalized supplier management in the future.

The Bertelsmann-Printing-Group subsidiary, Campaign, will be using Synertrade software for its digitalized supplier management in the future. The software includes leading, award-winning modules for a professional 360-degree supplier communication. From the supplier application, to the ongoing business relationship and the strategic development of the supplier portfolio, the complete offer process is mapped.

Nik Bockmann, managing director of Campaign, summarizes: "The technical capabilities and processes available in Synertrade’s solutions are ideal for digitally networking with our suppliers. The whole process around supplier management is mapped with Synertrade’s modules and cooperation with our suppliers is further optimized".

Suppliers can register and participate in tenders via the platform. This allows data to be kept up to date and documents and certificates to be exchanged.

Due to these capabilities, we are able to send inquiries and invitations to tender to the suppliers, who can then submit their offers via the online platform without media discontinuity. Campaign's Conception & Sourcing department can compare the offers and directly award the contract. The entire tendering process is documented and can be traced at any time. This results in a high level of process reliability and transparency.


About Synertrade

With over 650 clients worldwide, Synertrade is one of the global leaders in digital procurement solutions. The Synertrade Accelerate SaaS platform covers the entire procurement process with a complete set of flexible, scalable and easy-to-use applications. Accelerate optimizes more than 500 billion Euros of spend annually. The company has 18 offices worldwide and supports clients in optimizing procurement processes with user-friendly integrated systems for e-sourcing, e-procurement, SRM (supplier relationship management), contract management and spend analysis. Synertrade is one of the SaaS business units of the Econocom Group.

About Campaign

The business unit Campaign is a 100% subsidiary of Bertelsmann and as a digital unit of the Bertelsmann Printing Group combines the advantages of the print channel with the systematics of online marketing. As an international specialist for marketing and regular communication services, as well as a specialist for the appropriate IT and omni-channel campaign management systems, Campaign advises and supports its customers from the integration of existing customer data into a CRM system to the management and production of campaigns and extensive reporting and analysis. The service portfolio is complemented by extensive regular communication services on both physical and digital channels. In addition to its headquarters in Gütersloh, Campaign has two further locations in Offenbach/a.M. and in Neckarsulm with a total of more than 400 employees.